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Ubuntu to rely on existing fan base before wider launch


Ubuntu
Steve Costello

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LIVE FROM MOBILE ASIA EXPO 2014: Creating a base of user advocates from existing “fans” of Meizu and Ubuntu will be key to driving the early success of Ubuntu in the mobile market, Cristian Parrino, VP of mobile and online services for Canonical, told Mobile Asia Daily.

“Our objective for the first phase of launch is to create the first few hundred thousand advocates. Only when we have these advocates in the market, when there are people talking about it, will we go into physical retail,” he said.

Canonical announced its partnership with Meizu to offer Ubuntu devices in the Chinese market ahead of Mobile World Congress in February, alongside a deal with bq targeting Europe.

And while the company is using Mobile Asia Expo as an opportunity to provide an update on its progress bringing devices to market, Parrino acknowledged the challenges of bring a new platform to market, especially when it will face fierce competition from Google’s Android, Apple’s iOS, and Microsoft’s Windows Phone.

“We want to get the first devices into the hands of people who already love the respective brands, will have a little more tolerance for the first version of something new, and we’ll have a little more opportunity to talk to them about what’s new. As opposed to sticking it in retail, where the guy is just going to sell Android.”

Central to the new proposition offered by Ubuntu in the mobile space is what it calls Scopes, which enables operators, device makers, developers and publishers to integrate content into the device user interface.

“From the very first time a smartphone came out, there has always been a grid of app icons. 15 years later, it’s still a grid of app icons. What we’ve done is look at what people use the most on a phone, and expose that directly, without having it hidden behind apps or stores,” Parrino said.

“I think we’ll come out with something that’s really different for users, something that really brings out their favourite content and services as part of the UI, without any barriers.”

Ubuntu also faces the challenge that with hundreds of millions of users already, its rivals are already supported by a large apps and content ecosystem.

Parrino points to two things the platform has in its favour: the fact that millions of developers worldwide are already familiar with Ubuntu, even if they are using it to build apps for other platforms; and the fact that Canonical has made it “dead simple” to come to the platform, without needing to create expensive native apps to target a new OS that has no user base.

“There is no magic answer to the ecosystem story. There’s no magic bullet. But we have a number of cards that we can play that give us a good head start,” he said.


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  • tfosorcim

    “Creating a base of user advocates from existing “fans” of Meizu and
    Ubuntu will be key to driving the early success of Ubuntu in the mobile
    market,..”

    Get serious. There IS NO, nor will there be, a “base” of Ubuntu “advocates.”

    “But we have a number of cards that we can play that give us a good head start…”.

    Shuttleworth’s bullsh*t is what he’s got in mind. It hasn’t worked before; it won’t work now.

    • Markcortbass

      Canonical is innovative on the road with Ubuntu. They have come to the right end with a suitable OS for convergence. After Canonical, Microsoft and Google have the same thought about how devices should be used.

      You talk bullshit, and you have no idea what you’re talking about. There IS a passionate community and an userbase.

      • tfosorcim

        Why don’t you tell us all about the Ubuntu TV, Ubuntu One, the Ubuntu Watch, Ubuntu Phone, no “Community Manager” because of no “community”, Intel telling Mark Shuttleworth to shove it up his arse over xMIR…

        Oh, hell, I’m getting tired of casting pearls before swine.

        You know all this , and more. You’re a typical Ubuntu Cult
        member; a Mark Shuttleworth zombie.

        Think for yourself much, do you?

        • Markcortbass

          Ubuntu TV will be developed after Unity 8 for the desktop.
          Ubuntu One is taken offline because it was not profitable and there are a huge amount of other cloud services.
          Ubuntu Watch? I have the feeling that you’re a troll, because Canonical does not support smart watches.
          Mir is required for the convergence realization. I feel that you have a problem with this vision?
          Microsoft has said that they have the same vision as Canonical, one year later.. And with so many windows versions, they can never achieve full convergence within 2 years. Are you now disappointed in Microsoft?
          I’m not a Mark Shuttleworth zombie, but someone in the Linux and Ubuntu community with intrested for open source Linux operating systems and innovative software.

        • fmo

          What about you take a step back and try to see how your comments are perceived by others.

          You probably won’t so let me put it in a way you’ll understand, you sound like an opensource extremist, the very kind that hurt the adoption of opensource so much. No matter how great your contribution to opensource, if you allienate the very people that want to use it it becomes pointless. What’s the point of software if it has no users?

          What Ubuntu are trying to achieve might not sit right with you but it’s the best chance we get at extending opensource’s reach.

          Canonical might have not had great technical contribution to opensource, it contributed something as important, users by making it more accessible.

          But you probably don’t care because you are the type of people that probably tell users to RTFM in the community forums.

          What you are Sir is an opensource extremist, an elitist that only wants “enlightened” people to use it.

          Take a few steps back and make a great contribution to opensource, stop commenting!

  • tfosorcim

    “…“Our objective for the first phase of launch is to create the first few
    hundred thousand advocates. Only when we have these advocates in the
    market, when there are people talking about it, will we go into physical
    retail,’ he said…”

    Well, I suppose Shuttleworth is ready to go; he’s got you two!

    By the way, you two Cult members, I’m certain you haven’t forgotten about The Ubuntu Edge; or–like Intel–Steam’s telling Shuttleworth to shove it up his arse.

    “Men accept facts as true only when those facts agree with what they already believe.”–anon

    You all need to apply for the job of Chief Shuttleworth Arse-Kisser now that Bacon has vacated that position

    • Markcortbass

      Some wise words for you:

      You will not make your open source project better by pulling another open source project down.

      Ubuntu is paving the way for Linux and are not scared to try new things.

      Oh, and by the way, Intel does support Mir, but not XMir.

      • tfosorcim

        Oh, and by the way, I SAID xMIR.

        You, like all cult members, don’t comprehend refuse to acknowledge what you read when it doesn’t suit your purposes, do you?

        From your earlier rant, “…They have come to the right end…”.

        The one thing you got right. They have come to the end, that’s for sure.

        The ONE thing Shuttleworth did right was to NOT try and to port ubuntu to the Raspberry Pi.

        Two reasons:

        He knew that the Raspberry Pi is far too technical for all you Cult Members; and,

        With all the rejection of ubuntu amongst the general technical community–and amongst those who have NO technical expertise–he would not be able to handle The Raspberry Pi Organization also telling him to shove it up his arse.

        For all you cult Members, we’re changing the quotation to

        “Men accept facts as true only when those facts agree with what they already believe, or can read“.

        • Markcortbass

          Haha, you are angry now? :)
          Ubuntu 14.04 LTS for a Raspberry Pi…. xD
          Ubuntu 14.04 with Unity 7 is way to heavy for the Pi with just 512MB RAM, very slow CPU and
          By the way, I have a Raspberry Pi and i’m programming in Python for fun. I love the device with Linux Debian! But the Raspberry Pi is not an serious counterpart to the PLC. I know what i’m talking about. I’m a Mechatronic Engineer in the Industry.

          You are talking way to negative about opensource software,
          you’re Richard Stallman or an apple, microsoft employee?..
          In fact, you (and I) have no idea how the code of Mir and Wayland works ;)