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Shazam passes 10B tags


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Tim Ferguson

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Media recognition app Shazam has been used more than 10 billion times, as its growth continues to accelerate around the world.

Best known for its music recognition services, Shazam has recently increased its presence in the television market, working with advertisers to deliver interactive campaigns, and in the US market enabling audio recognition of TV broadcasts.

Shazam CEO Rich Riley said it took ten years for the company to reach its first billion tags and ten months to reach two billion. One billion items were tagged in just two months to hit the 10 billion mark.

The 10 billionth item of tagged media was Lady Gaga song ‘Applause’. It was tagged using an iOS device in New Jersey. Around 100 songs in 17 countries were identified during the same second.

Shazam processes more than 100 million tags per week, a 150 per cent year-on-year increase, and up 312 per cent since 2011. Available on iOS, Android and Windows Phone, the app has more than 350 million users in 200 countries .

Shazam said the app contributes more than $300 million in annual digital music sales, around 10 per cent of the entire digital music industry.

Mexico-based operator group America Movil invested $40 million in Shazam in July to take a 10.8 per cent stake as part of “a strategic business collaboration for the Americas”. Shazam said the funds will “help accelerate Shazam’s ongoing growth in music, continued expansion into television and the development of innovative new products”.

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