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Qualcomm - Industry must ride out 'data tsunami'


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LIVE FROM CTIA 13, LAS VEGAS: Mobile networks will need to carry 1,000 times more data in 10 years’ time than they do today, meaning new approaches will be needed to tackle a ‘data tsunami’, according to Peggy Johnson, EVP and President of Global Market Development at Qualcomm.

Johnson (pictured second from left) added that an estimated 25 billion connected devices will be in circulation in five years’ time: “We have to stay ahead of it and it’s going to be tough – many devices talking to many people and many objects,” she noted.

“Obviously we can use more spectrum but we have to solve the bigger equation of how do we handle all this data?” she said, adding that optimisation of hardware will soon be unable to provide sufficient increases in data capacity.

Johnson said Qualcomm is currently working on small cells and “using the best radios at the best time as you’re going through your environment”, allowing devices to seamlessly switch between networks.

She added that the standardised version of LTE broadcast technology, eMBMS, will also be helpful in offloading data.


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