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Qtel rebrands as ‘Ooredoo’


Drukwerk
Matt Ablott

by

Middle East operator group Qtel is re-launching itself under a new brand – ‘Ooredoo.’

The operator unveiled the new brand – which translates as ‘I want’ in Arabic – at an exclusive event in Barcelona tonight. It was also announced that football superstar Lionel Messi is to become the operator’s new global brand ambassador.

All operating companies in which Qtel owns a majority interest will adopt the new brand over the next two years.

This will see the phasing out of local brands such as Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria.

“The new brand signals our readiness to take the company to the next level,” said Group CEO Dr Nasser Marafih.

Qtel claims to have been the world’s fastest-growing telco in terms of sales since 2006. It had a global customer base of more than 89.2 million at the end of Q3 2012, generating revenue of $6.8 billion for the first nine months of 2012.

Featuring at tonight’s launch was GSMA Director General Anne Bouverot, Cherie Blair of the Cherie Blair Foundation for Women; and Dr Hamadoun Toure, Secretary General of the ITU. There was also an appearance by Qatari Olympic medallist Nasser al Attiyah.

Qtel has also agreed to support the Leo Messi Foundation in return for the Barcelona FC star becoming its new brand ambassador.

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  • krlos

    great company .. go

  • Rachid ABROUS

    Unified brand : Great job!

  • george

    Oh my God Qtel. This is very poor! Very very poor!

  • josh

    it is poor and so close to Vodafone color codes and typography. this should be a case study for what not to do and they should fire the branding agency even if it is too late

  • taboo

    Ooredoo is a FAIL name Qtel is soo simple to say and its sound good looks good the only thing that needs change is the Logo and their shity Service and low the price rage of there god damn Service , ooredoo sounds like a funny name and forgetable and hard to pronounce for non arabs and arabs to , and what the hell is with the “I want to jump in” ? ,Vodafone much Qtel ? , wow i really thought Qtel would be improving and step up there game but with this name i don’t think so

  • http://www.zeggar.net/ badrou zeggar

    Greeting from Nedjma Algeria, we are ready for the new Ooredoo. and great name BTW