Tapit, an Australian firm which provides NFC-based marketing, has received A$2.3 million ($2.4 million) in Series A funding from a number of venture firms.
The investment round was led by MPC Ventures, an Australia firm which is a subsidiary of Monash Private Capital, and also featured David Shein, another Australian investor, as well as David Thrum, a entrepreneur who is the founder and CEO of SecureNet. In addition, Tapit raised funds through Israel’s OurCrowd.com.
Tapit embeds NFC stickers in locations such as public hoardings or posters where users can scan them with their smartphones, as part of marketing campaigns. It will use the new funds to expand internationally.