Research and Markets: Mobile Advertising & Marketing: Delivery Channel Analysis and Global Forecasting 2008-2015

25 Jan 2010

Dublin, Jan 25, 2010 (M2 PRESSWIRE via COMTEX) — Research and Markets has announced the addition of the "Mobile Advertising & Marketing: Delivery Channel Analysis and Global Forecasting 2008-2015" report to their offering.

This report
examines the mobile advertising and marketing with various subjects
including deliver channels analysis, forecasting, value chains, and
market environment for global markets.

Mobile marketing and
advertising are on the verge of going mainstream as important new ways
for brands to communicate with consumers in Asia and globally.

The
mobile phone is becoming a primary means of communication, not only for
voice but also for digital services, email, digital photos, navigation,
etc. In the meantime, the potential of the mobile platform as an online
advertising vehicle is enormous as more and more consumers and business
professionals are using their mobile phones while they are on-the-go.

Mobile
users are already more savvy and confident in using advanced features
on their phones, including mobile mapping, social networking service,
navigation, mobile search, etc.

As the mobile market evolves
and grows, mobile carriers, existing web service operators and
advertising agencies have looked for new ways to monetize services and
develop new sources of revenue. Brands and marketers are paying
increasing attention to the mobile channel because it allows highly
targeted campaigns that reach specific segments of interest to
advertisers. As major brands and agencies have actively unfolded mobile
ads campaigns, the market followers are also quickly moving into mobile
space. Their pace to exploit opportunities in mobile ads has opened the
door for a number of specialized agencies, aggregators, and other
enablers.

Advertising via mobile channels is of growing
importance and many new methods for reaching subscribers with marketing
and advertising campaigns are being developed. Depending on the target
market and the mobile channel employed, a campaign can use precise
demographic information that maximizes marketing and advertising
spending on particular segments. This precision results in demonstrably
higher customer response rates than campaigns using other mediums.

The
highly personalized nature of mobile phones, their ubiquity, and their
increasing media capabilities make these ideal devices for reaching out
to consumers to extend brand marketing as well as to advertise products
and services.

This study examines the potential for mobile
advertising and identifies the different types of technologies used to
deliver them to mobile customers, as well as the key strengths of each
granular segmented tool including;

– Message Type Ads
– Audio Type Ads
– Video Type Ads
– Search Type Ads
– Location based Ads (LBA)
– Navigation based Ads (NBA)
– Mobile Codes Type Ads
– Social Networking Service based Ads
– Mobile Game based Ads
– Bluetooth based Proximity Type Ads
– Mobile Commerce Type Ads

This
study also examines the mobile advertising value chain and market
structure in Asia, the perception of consumers and advertisers, market
opportunity and market trends relevant to mobile advertising, and the
key market players having an impact on this market.

The global
market forecasting entails the overall delivery volumes of
advertisement messages, Click-Through or Response results, and
expenditures and revenues by each segmented delivery channels and
global region from 2008 to 2015.

Read more: http://mobile-financial.com/node/3492

Author

Mobile World Live

Mobile World Live is the online service dedicated to providing the mobile industry with daily news coverage & analysis of the biggest global market developments.

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