LIVE FROM THE GSMA’S NFC & MOBILE MONEY SUMMIT, NEW YORK: US mobile commerce joint venture Isis – backed by AT&T, T-Mobile and Verizon Wireless – is to launch a ‘free million smoothies’ promotion with restaurant retailer Jamba Juice as soon as the service goes live nationwide.

Isis’s NFC-based mobile wallet has been trialled in Salt Lake City, Utah, and Austin, Texas, and the venture said yesterday that a full nationwide, commercial launch will be switched on “in just a few weeks.”  The Jamba Juice deal is one of the first promotions to be publicly announced by Isis ahead of that launch, and follows a successful partnership between the two firms in the pilot services.

“Jamba Juice is committed to supporting new and existing customers in an ultra-mobile retail world,” said James White, CEO of Jamba Juice. “To that end, we’re rolling out NFC terminals with Isis’ proprietary SmartTap technology at Jamba Juice locations nationwide, allowing customers to redeem and pay for products with one tap.”

This is not the first mobile commerce service Jamba Juice has been involved in; the company has also participated in the Google Wallet offering and has also partnered with PayPal.