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    Apple addresses health app privacy Edit Post

    Apple tweaked its privacy rules to ensure the increasing number of health and fitness apps are not hindered by concerns about how developers use personal data. A Financial Times report said the rules will stop personal data collected via Apple’s HealthKit platform being used to target users with adverts for products such as weight loss remedies. The ...

  • Personalisation key to app engagement, says Localytics CEO Edit Post

    Improving app experiences, including more personalised content, will be critical for developers’ ongoing success, according to Raj Aggarwal, CEO of app marketing platform provider Localytics. Speaking to Mobile World Live, Aggarwal said: “A lot of these companies have users and the primary challenge is how to retain and engage users and increase lifetime value.” With the app ...
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    Microsoft weeds out 1,500 misleading Windows apps Edit Post

    Microsoft removed more than 1,500 titles from its Windows Store as part of a review into apps that fail to comply with its modified certification requirements. In a post on the Windows Blog, Microsoft’s Todd Brix wrote that the move is a response to customers who complained it was becoming more difficult to find apps they ...