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  • youtube kids

    YouTube launches family-friendly app Edit Post

    YouTube launched an app for children that only features videos safe for kids, and will feature larger images and bold icons to accommodate “little thumbs”. It is currently only available in the US via Google Play and Apple’s App Store, and will soon also be available on Kurio and nabi kids’ tablets. The app, which is apparently the “first Google ...

  • jampp

    App marketing platform Jampp raises $7M Edit Post

    Jampp, a platform that helps mobile app advertisers acquire and re-engage users, raised $7 million in a Series A round led by Highland Europe. The funds will be used “to expand operations in key markets and continue to invest in research and development. The investment will also accelerate Jampp’s product roadmap”. Other investors in the round included ...
  • fiksu-logo

    More effective app marketing coming at a price – Fiksu Edit Post

    Daily app download volumes “surged” during January 2015, according to analytics firm Fiksu, although the cost to acquire loyal users also increased. According to the company, the average aggregate daily download volume of the top 200 free iOS apps reached 10.3 million, up 12 per cent month-on-month. But the cost to acquire loyal users also reached an ...