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Mobile Apps

  • appsflyer

    New tool lets marketers measure effectiveness of TV app ads Edit Post

    AppsFlyer, a mobile advertising measurement platform, has released an ad measurement and attribution tool that tracks the effectiveness of television ads for mobile app install campaigns, which it says is an “industry-first”. Called ‘AppsFlyer for TV Ads’, the tool tracks new installs from users in a designated market area immediately after a TV ad has run in ...

  • hailo-logo

    Hailo lays off 17 London employees Edit Post

    Taxi-hailing app Hailo has laid off 17 employees in London, out of its 150 employees worldwide, as part of a plan to “rebalance its engineering structure” and “shift focus towards accelerating our business growth and operational delivery off the back of this platform,” according to CEO Andrew Pinnington. The company also said the last quarter was “the ...
  • facebooklogo

    Facebook growth slows in Q1 Edit Post

    Facebook saw Q1 revenue increase 42 per cent, totalling $3.54 billion but falling short of the $3.56 billion that analysts had predicted, as costs and expenses went up by 83 per cent, partly due to its heavy investments in apps. This was the slowest growth in quarterly revenue in two years and the company missed expectations ...