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  • Personalisation key to app engagement, says Localytics CEO Edit Post

    Improving app experiences, including more personalised content, will be critical for developers’ ongoing success, according to Raj Aggarwal, CEO of app marketing platform provider Localytics. Speaking to Mobile World Live, Aggarwal said: “A lot of these companies have users and the primary challenge is how to retain and engage users and increase lifetime value.” With the app ...

  • windows-phone-store

    Microsoft weeds out 1,500 misleading Windows apps Edit Post

    Microsoft removed more than 1,500 titles from its Windows Store as part of a review into apps that fail to comply with its modified certification requirements. In a post on the Windows Blog, Microsoft’s Todd Brix wrote that the move is a response to customers who complained it was becoming more difficult to find apps they ...
  • Juniper

    Indie developers will need cash to boost visibility Edit Post

    Smaller independent mobile game developers will need to find more cash to achieve sufficient visibility of their products over the next year, according to Juniper Research. The analyst firm said that with the number of apps continuing to rise, it will become harder for new games from smaller developers to make their mark. As a result, crowdfunding ...