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  • fiksu-logo

    App Store user acquisition costs reach record levels — Fiksu Edit Post

    User acquisition costs for titles in Apple’s App Store reached a record high in June, as a change of approach from Apple around video advertising and the World Cup had an impact, according to app marketing company Fiksu. For the first time in the four years that Fiksu has been analysing mobile app marketing, the cost ...

  • Facebook

    Facebook hints at app monetisation ambitions Edit Post

    Facebook revealed a number of interesting details that provide insight into its plans to monetise its expanding mobile app capability. With both Facebook Messenger and photo sharing service Instagram having more than 200 million users each, there is significant opportunity to generate revenue from the services. Speaking during the company’s Q2 results call yesterday, CEO Mark Zuckerberg ...
  • Satya Nadella, Microsoft. 2014-01

    'Universal' Windows apps will boost developer revenue, says Microsoft CEO Edit Post

    Satya Nadella (pictured) said Microsoft is promoting the development of ‘universal’ Windows apps as it creates the broadest opportunity for developers to achieve a return on investment by building for Windows. Universal Windows apps work across all smartphones, tablets and PCs based on the company’s software. Microsoft started to accept submissions for these types of apps ...