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LINE debuts e-commerce app


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The expansion of LINE’s portfolio beyond its core messaging focus continued with the launch of a consumer-to-consumer marketplace in Japan, TechCrunch reported.

According to the report, the company has added an app for the store to Google Play.

LINE Mall is similar in intention to eBay, with no charge for listing but a commission of 10 per cent charged on final purchase prices. Users also receive points after transactions that can be used for future discounts.

LINE Mall sellers and buyers can either identify themselves using their existing LINE accounts, or sign-up for a separate account.

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