The most popular photo and video apps on the iPhone cost on average 38 percent less than their Android equivalents, despite the general perception that titles for the Apple device have higher price points, according to specialist photography analyst firm Suite 48 Analytics.
The company said that a majority of the top 50 ranking photo and video apps on iPhone are priced at the minimum level – $0.99 – compared to 34 percent of Android apps.
The reason for this is that the iPhone photography market is “more competitive and more mature” than its Android counterpart, with 20,000 apps available – compared with 7,500 for Google Play.
While only 32 percent of Android apps have been on the market for more than a year, the majority of iPhone titles have been around that long.
In addition, iPhone titles often use in-app purchases to add additional features, enabling developers to earn additional cash in this way. Some 49 percent of iOS titles older than one year monetise in this way, compared with 29 percent for iOS.
The survey also found that 38 percent of the top ranking apps fall into the photo enhancement category, while only 10 percent were specifically video-focused – indicating that photography still dominates the market.