In a post on the company blog, Systrom assured users that they will continue to own their content and Instagram “does not claim any ownership rights over your photos”.
“To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear,” he said.
Systrom added that nothing has changed about the control users have over who can see their photos. If users have set their pictures to be private, they are only seen by people who they have approved to follow them.
The policy document also hinted that Instagram will be integrated into Facebook’s mobile advertising platform. The social network acquired Instagram for $1 billion in September.
Systrom said the updated terms of services were to communicate that Instagram intends to experiment with advertising appropriate to the service.
To make promotions more relevant, Systrom noted that it may be useful to know which people users follow also follow a certain business. This means some of the data users produce – actions and profile photo – could show up if they follow a particular business.