HTC announced weak sales for January 2013, shortly after guiding that its results for the first quarter are set to disappoint.
The company announced sales of TWD15.54 billion ($530 million) for the month, down 6.49 per cent year-on-year.
Earlier this week, it said that revenue for the first three months of 2013 will be in the TWD50 billion to TWD60 billion range, compared with TWD67.8 billion in the same period in 2012.
HTC noted in a conference call this week that it is still in a period of transition ahead of the launch of its 2013 flagship device – widely reported using the name “M7”, and expected to be announced imminently.
However, as with last year’s launch of the One smartphone line, the company will find itself competing with other devices announced at Mobile World Congress later this month, as well as anticipation surrounding Samsung’s next Galaxy S release.
An important issue will be how swiftly it can get the M7 to market, in order to improve its initial traction against devices from rival.
In the HTC Q4 conference call, Chialin Chang, its CFO, said that “we feel very strong about this flagship product and we received a very strong feedback from our operator and channel partners”, but did not confirm any details of the launch.