Wearables player Jawbone is reported to have cut staff and closed one of its offices, as part of a plan to create a “more streamlined and successful company”.

As initially reported by TechCrunch, the company is laying off 15 per cent of its staff (60 positions), closing an office in New York (which was apparently marketing focused) and downsizing operations in two other US locations.

While Jawbone has increasingly become known as the maker of the Up-branded fitness trackers, it also sells mini speakers (Jambox) and Bluetooth headsets. Apparently it will continue to support all of its product lines.

While the wearables market is in rude health, competition has become increasingly fierce. In the fitness tracking market where Jawbone competes, newly-emboldened from its IPO, Fitbit is going from strength-to-strength, while Xiaomi has picked up traction at the low-end.

And Jawbone has faced its own challenges. Its Up3 band was delayed after the company encountered issues during the initial manufacture process, and TechCrunch said there had also been a smaller round of layoffs earlier in 2015.

It has also filed a lawsuit against Fitbit, accusing its rival of efforts to “steal talent, trade secrets and intellectual property”.