HTC talked up its Q2 sales performance, driven by its latest flagship smartphone and VR products, although the bottom line remained in the red.

“In the space of one year, we have reimagined the company, reclaimed our top spot for innovation, and demonstrated solid execution across our major product lines. I believe that HTC has regained its innovative zeal and is looking ahead with confidence and ingenuity,” said Cher Wang, CEO and chairwoman.

Sales increased 27 per cent over the prior sequential quarter to TWD18.9 billion ($598 million), “boosted by HTC 10 and HTC Vive”. However, this figure was down 42.7 per cent year-on-year.

“We anticipate sales momentum of the HTC 10 to continue into the second half,” it said.

The company reported a loss of TWD3.1 billion for the quarter, compared with a loss of TWD8 billion in the prior-year period. This year’s figure benefited from a TWD1 billion gain from the sale of land.

HTC is also investing heavily in its VR activities, with deliveries of its consumer Vive headset beginning in April, followed by the launch of a business edition in June.

“To underpin and foster the growth of the virtual reality industry, HTC has been building a robust ecosystem through collaboration with content developers, infrastructure partners, and strategic industry partners, including the creation of content spanning multiple sectors such as entertainment, retail, education, design, healthcare and automotive,” it said.

This has been supported by an aggressive programme of regional and channel expansion across the US, Europe and Asia.