Honor, the youth-oriented Huawei smartphone brand, is looking to move up the pecking order in the US with the launch of its latest flagship device in the country.

While the company has been present in the market before, the new device – Honor 8 – sees it offering its highest-spec device there for the first time.

“With Honor 8, the brand sets a new standard for what US consumers can expect in an unlocked device”, it said in a statement.

The smartphone, which has already been unveiled in China and will launch in Europe “soon”, shares many features with P8, Huawei’s latest flagship.

This includes the dual camera set up (one 12MP colour, one 12MP monochrome), although this time without the Leica branding. It has a rear-mounted finger print scanner.

Other features include 5.2-inch full HD screen and 2.3GHz octacore HiSilicon processor with 4GB of RAM.

The company also said that owners can register the device for a one-off repair of screen or back-cover glass damage during a three month coverage period, in addition to the standard 12-month warranty.

Available in blue, white and black, pricing is from $399.99 for the 32GB model and $449.99 for the 64GB version. In addition to direct sales from Honor, it will be available from Amazon and Best Buy among others.