Digital marketing company Performance Horizon added new services to its platform, including a mobile measurement kit which enables advertisers to optimise mobile campaigns and reward partners based on app installs and in-app purchases.

It also supports deep linking and conversion measurement across display, mobile web and mobile apps.

Advertisers will be able to track every type of mobile event from app downloads and sign-ups through in-app purchases, bonuses and upgrades; customise the user experience with mobile deep linking; and identify trends and modify activity in real-time, the company said.

According to Marco Botticelli, head of product, the company added adaptive technology for mobile app measurement to help advertisers improve margins.

“Mobile e-commerce traffic and conversions continue to rise and drive significant revenue gains for brands today,” he added.

Performance Horizon was recently ranked number 16 in the 2015 Deloitte UK Technology Fast 50, thanks to 1,131 per cent revenue growth as a result of increased demand by advertisers for its in-house performance-based marketing products.