Providing local features to apps will drive 5.5 billion downloads in China in 2012, according to ABI Research. An example of a successful localised app is Halfbrick Studios’ Fruit Ninja for China which includes Chinese zodiac animal images. Working with local developers and social networks is another way in which foreign developers can localise their apps. “Regardless of device type, successful apps in the Chinese market are those with a local look and feel and incorporate local content,” said research analyst Fei-Feng Seet.