Instappy, a cloud-based app development platform, launched a “reseller programme” to help developers and enterprises create iOS and Android apps “without investing either time or money into a single line of coding.”

This programme extends Instappy’s ‘Do-it-Yourself’ app maker platform to web agencies, media agencies, development firms and creative enterprises to add app development to their portfolio.

The company believes this will help them create a new revenue stream, retain existing clients as well as acquire new ones.

Ambika Sharma, founder, said the firm is “looking to support the industry’s rapid growth and bridge the app development demand-supply gap”.

Smaller companies can choose a “starter pack” designed to be affordable and to allow them to experiment with the platform before increasing their offerings.

The enterprise versions allow companies to own a platform under their own branding.

“All plans include professional apps with a fully functional built-in CMS for maximum app control, team training and premium online support, Google indexing for apps, secure cloud hosting and real-time analytics,” Instappy said.