Facebook announced support for more ad types and formats through Audience Network, its monetisation service.

The company said that over the past six months it has seen increased publisher adoption of native ads, with five times more apps now using them than the start of 2015. Now, via its latest SDK for iOS and Android, developers can “bring the autoplay video ads experience from Facebook directly to their apps”.

It also said it is bringing access to “high performance Facebook formats” through server-side changes, meaning they can be delivered without the need to change apps.

These include dynamic product ads which enable the creation of relevant and timely ads based on the products people have visited in their website or app, and carousel ads, which were earlier introduced on Facebook-owned Instagram.

Also available are full screen interstitials with click-to-play video ads.